Stopping the "CAPITALIZATION" of My Insecurities

Reflecting back on the past few years, I noticed that I shifted from incessantly buying clothes to buying only a few items every season and selling ones I don’t wear often. I’m definitely aware of the reasons why I simply buy less, but I wasn’t completely aware of why had the tendency to buy a lot in the first place. Stick with me, and I’ll explain how this is related to the AKINGSNY AW17 collection.

Here’s a typical scenario of my behavior.

Check online for items that sounded financially reasonable for my non-existent budget. Oh, conveniently there’s another sale. Add couple items to my cart only to find out that I’m $2 short from free shipping. Better to spend more on clothes than pay for shipping, right? Look through my shopping cart and realize that I probably shouldn’t spend this much. Convince myself that I won’t be needing any of these items. Check through my cart hours later to find out some items got sold out. Out of anxiety, purchase items that were left to make up for the loss. Feel guilty for actually making the unnecessary purchase but tell myself that at least I have more outfits to wear. Repeat.

Sound familiar? Some of you might be able to relate to some degree to the situation, whether it’s clothes, tech gears, or anything that feeds the desire to possess more. I have to admit that I had an issue: I maxed out some of my credit cards from my irresponsibility of managing my finances, in which buying clothes played a huge part.

The way in which we behave typically has a root cause, and here’s a reason as to why I think I had a mild case of compulsive buying behavior.

Insecurity of not having the right clothes that fit the ever changing trends of fashion.

New items pop up every season, and it didn’t help that social media platforms had an endless feed of people in their picture perfect lives in their cool clothes that I wanted. Simply put, it’s a dangerous game of Tom & Jerry: I see new trends, but once I hop on, trends have shifted and I catch myself chasing again. Don’t get me wrong, I’m not blaming social media for my unhealthy behavior. If anything, it’s amazing how much access to information we have through social media. But arguments can be made that the industries capitalize on our insecurities and behavior. AKINGSNY translates this notion to “THEY CALL US UGLY TO SELL US SHIT”.

Now, not all brands are here to intentionally exploit on our insecurities. There are plenty of brands that truly believe in their products with good intentions of providing value to their consumers. The way in which they market themselves is just something that they have to do. However, I think it’s important to be able to make conscious decisions on how much we devote our resources into the products we purchase. As opposed to buying everything that catches my eye, I’ve resolved myself to prioritizing quality over quantity, an idea that’s spoken throughout AKINGSNY in their approach of providing quality products.

After all, It’s not the items themselves that make us look better. Rather, it’s the ideas and vibes that revolve around these items that either extend upon our personality, or speak out in lieu of what we feel is true, that paints a better picture. Fashion is still important in its influence on how I feel in the spaces we travel, but changing my mindset and approach in my purchases reduces the "capitalization of my insecurities".

Check out the shirt seen in the photos here or by clicking on any of the images in this post!

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Isaac Jeong